Whittakers are New Zealand's most trusted brand, ten years running. Inevitably, you get a little giddy creating content for brands with that sort of track record. It's a high bar and we love the challenge every time. Whether it's about celebrating the little everyday moments or making a big fuss on significant events, Whittakers have you covered.
Shot in our Wellington studio, we photographed the hero imagery for Whittaker's Assortments - an everyday taste of luxury. Working alongside the Art Director to execute the client's vision, we photographed versatile content that was repurposed for multiple seasonal campaigns throughout the year. The imagery was featured in campaigns spanning digital (display), social (Facebook, Instagram) and out-of-home media placements (billboard, street furniture).