There’s no quick fix for poverty, but together we can cut some of its power. In the winter of 2022 Werk partnered with Visionwest to roll out a peer-to-peer fundraising campaign to ease the burdens of stress, hunger and cold for whānau across New Zealand. By taking part in the 24 Hour No Power Challenge kiwis experienced a brief blast of winter without heating, lighting or creature comforts to shine a torch on the challenges people face during the coldest months, and most importantly, to raise money. This was a project we couldn't more proud to support!
Werk Agency crafted the campaign identity from scratch; dreaming up the No Power Challenge idea, developing a comprehensive communication strategy, and executing the campaign branding and marketing assets that incorporated illustration, animation, graphic and video design. From digital out-of-home placements to social media marketing, the campaign rolled out with beautiful visuals to tell this very important story and encourage participation in a great cause.