Bold Branding

No-bullshit visual identity for Alicia McKay

Alicia McKay is a business strategy expert. She and her team needed a fresh visual identity that spoke to their future goals and unique brand personality — full of passion, and unafraid to shake things up.

We landed on a set of strong typefaces and bold colours, outworking a visual language that celebrates text as a primary graphic element, making for attention-grabbing headlines and compelling calls-to-action.

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Alicia McKay

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