Mataī Park is a 69-townhouse development in Wainuiomata, Lower Hutt, built by Faisandier Group. With a singular objective of high-quality lead generation, Werk provided a full-funnel marketing solution; from naming, brand and communications strategy, visual identity development, graphic and web design, copywriting, digital advertising campaigns, out-of-home media placements, email marketing and social media strategy. We’ve had all hands on deck for this one.
Built on a compelling brand identity and communication strategy, our full-funnel marketing strategy has generated quality leads for Faisandier Group and their stakeholders, surpassing their expectations, and helping more people to secure their own affordable, modern, warm place to call home.
Our digital marketing campaign was broken down into four stages:
Awareness: Build interest and attention towards the new development and the prospect of living in the area through Facebook and Google ads.
Lead Generation: Generate leads and qualify into appropriate segments for retargeting and early nurturing by building tagged audiences, growing email lists and addressing key pain points through early sign-up email flows and a digital brochure lead magnet.
Retargeting: Omnipresent awareness, engagement and further lead generation by being top-of-mind and communicating key selling points.
Nurturing: Engaging leads with appropriate information based on their segment to move them down the sales pipeline. Using software and automation to progress leads while also strengthening the relationship between the lead and client. We developed a lead scoring system to pinpoint lead progression through the pipeline, supplying this information to the real estate agents in real-time to follow up on qualified leads.