In September 2020, Apple released their iOS 14 update — which changed the game for digital marketing. It stopped Facebook and other platforms from tracking user activity (such as website visits and purchases) on iPhones. Without that information, it suddenly became much more challenging to acquire new customers.
But with RescueMetrics, we have the ability to track back.
So what does that mean?
Before iOS 14, whenever a customer came through to your website, a third party (like Facebook or Google) would receive that customer's details. Now, without third-party data sharing, marketers have lost that information.
But with RescueMetrics, when a user lands on your website, you can receive your customer’s details directly (rather than going through a third party), which RescueMetrics then then passes back to Facebook or Google to be used for tracking.
That might not sound like a lot, but it has huge ramifications for your advertising. This includes:
Finding New Customers
One of Meta’s biggest strengths was finding people similar to your customers, who in turn, had a good chance of becoming customers themselves. When Meta lost all the data from iPhone purchasers, their ability to do this became less efficient. RescueMetrics will improve that efficiency.
Retargeting Interested Customers
Our top-performing ads are served to warm audiences. This includes people who have visited your website but have not made a purchase. If any of those people used an iPhone, we likely can’t retarget them with ads. But with RescueMetrics, we can.
The service is priced at $74 per month — but the value of finding new customers and accurate targeting is practically invaluable.
Right now, RescueMetrics is offering 4-week free trials to get started. Reach out to us now if you want to give yourself an edge over your competitors.